Home business owners have longed for overnight success for as long as business has existed. Everyone, no matter how educated, rich or knowledgeable you are, wants to get something for nothing. You might think it is greed or laziness that allows the human imagination to run wild with concepts that could make us rich. The fact is, though, even highly motivated people can get caught up in the promise of riches without effort. This dream is highly promoted for internet home business.
Living life in the fast lane has become a way of life in our society. Instant gratification permeates every area of our daily activities. Cell phones, microwave ovens, fast foods, jets and the internet are just a few examples of areas where we have come to expect quick access to what we want. The Internet is the most amazing medium for technology. When you think about it, only a few short years ago the world was a much bigger place. Today, global communication is possible as soon as you log on.
Promise of overnight success fills our e-mail and is prevalent on every Google search. Pre-launch, turnkey and instant wealth opportunities are springing up every day. The attraction of getting something for nothing is almost irresistible. Even when common sense tells us the claims are too good to be true, what if they are. If the cost to check it out is low enough many people will check it out just in case! The only ones making any money are the people who made the offer in the first place. The more people who pay the price to check it out, the more money they make!
Home business owners online have a skewed view of what it takes to be successful online. We see the promises so often we start to believe that overnight success is possible. Stories of riches reach us and we perceive those successes happened literally overnight. That just is not reality. We forget or ignore the reality that success in anything takes time. It’s true that we often hear about the success that was unheard of yesterday. What we don’t understand is the hard work and discipline that preceded the seemingly overnight success.
Malcolm Gladwell examines the secrets of successful people in his new book, Outliers. The best kept secret or perhaps the most ignored fact is that successful people simply put in more hours than anyone else. They spend an extraordinary amount of time pursuing their particular passion. Most will spend 10,000 hours or more developing their skills, talent, knowledge and experience in order to achieve the success that we perceive to have happened overnight.
Marketing online is not immune to the secrets of success. Hard work and discipline is required to get the results that you want and need to be successful. If the best and brightest business tycoons spent 10,000 hours or more working towards their goal it does not make sense that online marketers believe they can achieve success overnight without having to do a thing. And yet they do!
Jumping from one business to another with the promise of instant success is the surest way to fail online. The Internet offers the average person the best hope for home business success if you treat it with respect. Instead of being lured into the next best business opportunity it would make more sense to find an opportunity that speaks to you and then stick with it.
Changing your mindset from get rich quick to get rich is not that difficult. Treat your online business like a real business from the minute you start to consider the internet as your vehicle to success. Instead of looking at what’s hot and new, you might be better served to look at the tried and true.
Affiliating with a company that has been doing business successfully for more than two years adds credibility to your business opportunity. It has been well documented that most business will fail within the first two years after start up. Business on the Internet follows the same pattern.
Too much credence is given to the new pre-launch business opportunity. Any start up business is risky at best. Only those business opportunities that have a very strong product and well developed business plan will even get past the starting gate. Getting involved with a business that is writing the business plan as it launches is just plainly ludicrous.
Forget the empty promises. When you are looking at business opportunity, the discerning eye of the business man or woman is needed. I have been told so many times that the product is not important if you want to make money. The underlying assumption is that the compensation plan is the most important piece of any business opportunity. My experience has been that the product is equally as important as the way you will get paid. Any product or service has to give value to the ultimate consumer or no one will pay to have it.
Knowing who your customers are will be is as important as knowing who your competition is. Unless you have a very large circle of influence you will not be able to support a significant income by having family and friends as your customers. Sooner or later you have to go elsewhere to find customers if you want your business to grow.
The Internet is the perfect vehicle to find customers. Home business owners have the ability to market their company across the globe. Keep in mind that the most successful people have put in 10,000 or more hours before they became an overnight success. Choose your business well, and then work hard and consistently until you reach your goal for success.